Brainwashed by S. Satel and Lilienfeld
You’ve seen the headlines: This is your brain on love. Or God. Or envy.
Or happiness. And they’re reliably accompanied by articles boasting
pictures of color- drenched brains— scans capturing Buddhist monks
meditating, addicts craving cocaine, and college sophomores choosing
Coke over Pepsi. The media— and even some neuroscientists, it seems—
love to invoke the neural foundations of human behavior to explain
everything from the Bernie Madoff fi nancial fi asco to slavish devotion
to our iPhones, the sexual indiscretions of politicians, conservatives’
dismissal of global warming, and even an obsession with self- tanning.1
Brains are big on campus, too. Take a map of any major university, and
you can trace the march of neuroscience from research labs and medical
centers into schools of law and business and departments of economics
and philosophy. In recent years, neuroscience has merged with a host of
other disciplines, spawning such new areas of study as neurolaw,
neuroeconomics, neurophilosophy, neuromarketing, and neurofi nance. Add
to this the birth of neuroaesthetics, neurohistory, neuroliterature,
neuromusicology, neuropolitics, and neurotheology.
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